Amelco set to go live across New Jersey with end-to-end gaming solution

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Sports betting software specialist Amelco is ready to take its complete end-to-end solution live in New Jersey, with its full platform geared up for action across the Garden State.

The firm is prepared for launch subject to regulatory approval from the NJ Department of Gaming and Enforcement (DGE) for its sportsbook, gaming platform and proprietary Player Account Management (PAM) systems.

Encompassing all premium igaming content from the industry’s key suppliers, Amelco’s comprehensive US product now totals licensing for six US states, including Michigan, Colorado, Indiana, Pennsylvania and Tennessee.

Already an established name in New Jersey, the company has supported Flutter Entertainment and The Stars Group’s sportsbook operations in the state, under its sportsbook regulatory approval post-PASPA. The launch of its full platform will be followed by its latest NJ partnership announcement in the coming weeks. 

Brandon Walker, Head of Amelco USA, said: “We’re delighted to be deploying our full armoury for the first time after supporting customers in New Jersey since the repeal of PASPA.

“We’ve worked closely with the DGE to make sure this product is perfect for the NJ market, and it’s been hugely rewarding to have developed our product with the guidance of one of the US’s true pioneers in bringing online betting to the states.

“What we’ve got ready is one of the most comprehensive offerings we’ve ever put together – and we can’t wait to announce our first deal shortly.”

Amelco said that the decision to take its complete offering live in New Jersey highlights its commitment to one of the most established online markets in the United States, with state betting handle nearing $1bn per month.

As per state regulatory requirements, the firm also will be partnering with customer support specialists Conduet for its New Jersey deployment – with its full frontline customer support set to be handled within the state.