Global igaming platform provider BtoBet will be exploring options to kick start expansion in the sports betting market at next week’s G2E in Las Vegas, with company CMO Sabrina Soldà stating that the company is working on forming local strategic partnerships.

Outlining the firm’s strategy, she commented: “Since PASPA was overturned, we have embarked on a very deep analysis of what the market requires. As firm believers that there is no common formula that ensures success in every global market, we needed to ascertain an augmented betting experience to the US players, who are even more exigent than their European counterparts in terms of UX.” 

She added: “It is with this in mind, that unlike the vast majority of platform providers, BtoBet is able to provide operators with unrestricted freedom, unlocking the possibility for each bookmaker to create his own distinct player experience, by disconnecting the platform itself from the whole UX process, be it the design or the interface.”

Soldà also noted that whilst there has been major hype with some states like New Jersey and Pennsylvania having already expanded legalized gambling, as other states are expected to follow suit the attractiveness of the local industry will increase as more operators seek to take hold of emerging opportunities.

She ventured that through strategic partnerships, BtoBet will rapidly expand in the region and become a supplier of choice for a holistic omni-channel betting ecosystem, that is, she said, wholly player-centric.