Spotlight Sports Group continues to broaden its US market presence with the appointment of Justin Geiger as VP of US Sales. Based in Washington DC, he becomes the first senior commercial recruit operating from the US as the group grows its commercial capabilities within the space.
In the role, which focuses largely on B2B sports betting content and partnerships with media and sports betting operators through Pickswise, Geiger will be tasked with growing the portfolio of US B2B and media partners.
Bringing over 15 years of strategic sales experience, within a variety of industries, his most recent role was spent managing the Americas sales team for VIXIO GamblingCompliance. Originally from the DC area, he has an MBA from Georgetown University.
Speaking about the appointment Chief Commercial Officer Sam Houlding said: ‘It’s a timely appointment for the group in the US following the really strong foundation we’ve set with the growth of Pickswise and the establishment of our US B2B business which provides high-quality sports betting content taking customers beyond the odds.
“Justin brings a wealth of experience and knowledge of the landscape and I’ve no doubt he’ll be a great success in advancing our business efforts as we look to scale quickly and further build on our operation in the coming months.’
Geiger commented on his latest role, saying: ‘It’s a huge opportunity to grow the success of Spotlight Sports Group in the US. The heritage and experience that this business has in the UK and Europe is extensive and the innovation that we are bringing to the US is incredibly exciting. The sports betting landscape changes so rapidly and I believe Spotlight Sports Group will be at the forefront of the industry in years to come.’