Online betting exchange firm Betfair has been appointed as an official partner of the South American Football Confederation’s (CONMEBOL) club competitions, namely CONMEBOL Libertadores and CONMEBOL Sudamericana. The agreement will run until December 31, 2022.
Betfair joins renowned global brands such as Amstel, Bridgestone, Gatorade, Mastercard, Qatar Airways, Santander, Rexona and Tag Heuer, who already work together with CONMEBOL in the development of its club competitions.
As part of the sponsorship, the firm will benefit from brand exposure across South America through in-stadia branding, broadcast and digital assets.
“We are pleased to present Betfair as a partner of the CONMEBOL Libertadores and CONMEBOL Sudamericana,” said Juan Emilio Roa, Commercial Director of CONMEBOL. “With this important partnership, we add another global brand to the international status of South American football.”
Betfair Brand Director Stephen Mault said: “We are delighted to be the official betting partner of the CONMEBOL Libertadores and CONMEBOL Sudamericana. These two prestigious tournaments have provided so many memorable moments in world football throughout the ages and we are very proud to be supporting the action for the next three years. We look forward to seeing how the rest of this year’s tournaments unfold.”