Sports betting technology firm BtoBet will embark on an extensive “technifying” tour of Latin America this year that will take the platform provider across multiple countries in the region. 

The tour, which will include attendances at the region’s most influential conference and igaming events throughout the year, will be used to showcase the firm’s Neuron 3 platform. Specific focus will be placed on its new retail solution and other innovative features that are set to be introduced periodically.

“Latin America is emerging as a strong market for operators to diversify their business strategies, as the more mature European market is increasingly showing signs of diminished growth,” stated CEO Alessandro Fried

“The market is still predominantly brick and mortar, and with this in mind we have developed a new retail solution allowing operators to streamline their operations, target anonymous customers and transform them into registered players, and eventually augmenting the user experience at the retail stage. All this whilst ensuring that all channels are seamlessly interconnected for a holistic betting experience.”

On the firm’s LatAm portfolio, Fried commented: “We are undoubtedly very well placed to maximize all current and future opportunities in the region, already having in place a series of strategic partnerships. Through this technifying tour we seek to further cement our position as regional leaders, with our technological solutions’ adaptability, flexibility and versatility already tried and tested throughout the years we have been present in the territory.”

Amongst other events BtoBet is set to attend Colombia’s GAT Expo (formerly known as Fadja), the Peru Gaming Show (PGS), the Brazil Gaming Congress (BGC), and Argentina’s SAGSE.