Bally’s Corporation has been designated as an Authorized Gaming Operator of Major League Baseball (MLB) as part of a multi-year agreement between the two organizations.
The deal represents Bally’s third sports betting agreement with a professional sports league following its previously announced agreements with the National Hockey League (NHL) and the National Basketball Association (NBA).
Under the terms of the agreement Bally’s will gain immediate access to official MLB league and team marks, logos and data, which it intends to incorporate across its growing portfolio of sports betting products.
The firm will also combine these assets with innovative content created for MLB fans which will be integrated into live game coverage across 19 regional sports networks that account for more than half of the US MLB teams.
George Papanier, President and CEO of Bally’s Corporation, commented: “The agreement between Bally’s and MLB offers exciting benefits for baseball fans nationwide. We are honored to have the opportunity to put the Bally’s stamp on America’s national pastime and look forward to providing an innovative and engaging sports betting experience. We can’t wait for the season to begin.”
As part of the agreement, the two parties will collaborate on best-in-class practices to protect the integrity of MLB games.
“As we prepare for the start of the 2021 season, working with Bally’s will present our fans with yet another unique avenue to engage with baseball,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Bally’s knows how to provide added entertainment for sports fans across the country, so we look forward to collaborating on new ways of engaging fans around our games.”
MLB Opening Day is slated for April 1, with all 30 clubs scheduled to play throughout the day.
