The first episode of the new SBC Americas and HPL Digital Sport webinar series, Reach & Retain Dynamic Marketing for the Long Game, will focus on what sportsbooks and publishers can improve to build front-of-mind presence among bettors during March Madness.
The session, on March 25 at 1pm ET, will demonstrate that brands can move above and beyond the standard tactics of creating more promo ads and trying to pump out a greater volume of content than their rivals, and instead develop more effective strategies to reach prospective customers amid March Madness Mania.
An expert panel will discuss how sportsbooks and publishers can create more sophistication, engagement and return on user acquisition and retention efforts by successfully integrating three key elements into their marketing program.
- Raising the bar on creative design for a brand and forthcoming results
- Advertising that leverages promotions and more that actually resonate
- Technology and media used correctly to break through
The panel ready to share their experience and ideas includes Phil Leif (SVP of Marketing, HPL Digital Sport), Eitan Rosenberg (US Marketing Lead, 888 Holdings), and Steven Astrachan (VP of Marketing, fubo Gaming).
Over an initial run of four webinars, the series will help companies to gain insight into the US betting public and understand how they can make a greater impact through best-in-class approaches to branding, marketing and communications.
Ed Moed, CEO of HPL Digital Sport, explained: “The sports betting industry is at the start of its journey in the US, which means that brands are still looking to gain a foothold with a whole new category of sports bettors. The Reach & Retain Dynamic Marketing for the Long Game series will examine different ways for operators to build their brands more effectively, while adding customers along the way.”
On April 29, Episode 2 is to look at the art and science of storytelling to the media that matter and how important it is to build brands, while Episode 3 will see HPL Digital Sport share the results of an exclusive study into how those within the industry perceive their brands.
Episode 4 will focus on what potential investors find appealing and how to build a brand to appeal to the investment world and secure the funds to stand out in the market.