Esports betting company Real Luck Group, and its subsidiary companies doing business as Luckbox, a provider of legal, real money esports betting, has appointed Nevzat Ucar as its new Head of Content.
Ucar will lead Luckbox’s marketing strategy and he will be responsible for driving the group’s global content strategy.
He said on his appointment: “I am a lifelong gamer, and Luckbox’s business targeting the most potentially lucrative esports sector is a compelling opportunity for me.
“This is a global opportunity to shape our esports community, content and strategy and have fun while doing all of it.”
Ucar joins Luckbox having most recently worked as Red Bull’s Head of Content. His previous roles also include Head of Video and Broadcast for Riot Games and Art Director for FOX International Channels.
CEO Quentin Martin added: “Content marketing is a key pillar of our player acquisition and brand strategy as we target growth for Luckbox and Nevzat will play an integral role in that.
“Having someone of Nevzat’s pedigree on board strengthens our marketing team and, importantly, his passion for gaming and esports fits in perfectly with our company ethos.”