WynnBET gains Tennessee approval and partners with Memphis Grizzlies

Image source: Daniel Dunn-USA TODAY Sports/Sipa USA PA Images

WynnBET, the casino and sports betting app developed by Wynn Resorts, has been conditionally approved for sports gaming in Tennessee

The Sports Wagering Committee of the Tennessee Education Lottery Corporation’s Board of Directors approved WynnBET to operate its online sports betting app throughout the state, pending fulfillment of statutory and regulatory requirements to go-live.

Tennessee marks the ninth state that WynnBET has gained market access to as the company fast-tracks its growth plan to meet the demands of the quickly moving online and mobile sports betting industry.

The WynnBET app offers, said the firm, an ultra-intuitive and highly responsive interface that delivers hundreds of sports betting options to “delight both aficionados and beginners alike”. 

The move into Tennessee has also been marked with a multi-season marketing collaboration with the NBA’s Memphis Grizzlies. WynnBET and the Grizzlies will focus on an innovative digital-first approach, pushing the boundaries of traditional sports marketing partnerships by producing and promoting high-impact experiences emblematic of the energy and excitement of both brands.

WynnBET will have deep-rooted integrations across an array of the most popular digital and broadcast programs from the Grizzlies and Grind City Media, an on-demand media platform and digital content studio. In addition, the two parties will collaborate on cross-promotional campaigns leveraging the Grizzlies’ digital footprint, including social media, web, and mobile applications. 

Inside the arena, fans can look forward to unique live experiences including a WynnBET branded lounge, with several additional elements to be announced closer to the virtual sports book’s official launch in the state.

The Grizzlies partnership comes on the heels of WynnBET being named an Authorized Gaming Operator of NASCAR and the Official Online Sportsbook of the Martinsville Speedway and Richmond Raceway, pending licensure in Virginia.