PlayStar Casino has entered into a multi-year agreement with Ocean Casino Resort, which will provide the newly established online casino brand market access to operate in New Jersey.
The company said it plans to launch in the second half of the year to players in the Garden State, subject to securing the necessary licenses and approvals from the Division of Gaming Enforcement.
At the heart of PlayStar Casino’s online offering is an immersive experience that visitors receive every time they walk through the casino’s digital doors. This will be achieved, it claimed, through personalization, engagement, and exemplary customer service that” makes players feel like the star of the show”.
Adam Noble, Co-Founder and Executive Vice President, said: “We are delighted to have secured access to the thriving New Jersey market through Ocean Casino Resort. We have shaped our proposition through extensive market research and analysis of customer behavior to ensure maximum engagement and entertainment. This is the first step towards PlayStar Casino becoming a favorite amongst players across the US.”
Joel Wikell, Group Founder and Chairman at PlayStar Casino, said: “For me, it is great to be back in the game as I founded Boss Media in the mid-nineties and brought many of the earliest online casinos to life. To get back in at this time when the technology and possibilities have advanced so much is genuinely exciting. And we’re looking forward to doing it all over again.”