NASCAR team Richard Childress Racing (RCR) has agreed a multi-faceted partnership with sports betting platform BetMGM, with the two collaborating on a variety of marketing and activation assets.
These will include primary sponsorship for select races during the 2021 NASCAR Cup Series and BetMGM’s designation as the Official Sports Betting Operator of Richard Childress Racing. This marks the first partnership between a NASCAR team and sports betting operator.
Richard Childress, Chairman and CEO of Richard Childress Racing, commented: “BetMGM is at the forefront of the sports betting and online gaming industry and Richard Childress Racing can certainly relate to their pioneering vision. This innovative relationship will provide opportunities to collaborate in new and groundbreaking ways.”
BetMGM’s agreement with RCR kicks off this month at Daytona International Speedway with an associate partnership on RCR’s No 3 Chevrolet driven by Austin Dillon, as well as the No 8 Chevrolet driven by Tyler Reddick. The Daytona 500 airs live on FOX on February 14.
Matt Prevost, BetMGM’s Chief Revenue Officer, said: “Richard Childress Racing is one of the most respected and formidable teams in motorsports. Together we will develop compelling marketing opportunities and activations that introduce the BetMGM sports betting brand to NASCAR fans worldwide.”