Traffic Puma, operator of the European Wisegambler affiliate website, has turned its attention towards the US sports betting market with the launch of

The firm said it plans to use the site to bring new products to gamblers in the US market, while offering responsible information to help them enjoy an improved experience. aims to deliver a wide range of information, advice, and help to US gamblers, but will only be available for players in those US states where gambling online has been fully legalized.

Director Ken Larsen was quick to acknowledge that Traffic Puma is moving into a market that already has established competition in the affiliate space. 

He commented: “As this is a relatively recent change (legalization of sports betting), the US gambling market has a lot of potential, but it also means that Traffic Puma is not the only marketing affiliate site to make the move to the US territory to make their mark on the industry. 

“With that being said, it’s important for affiliates to stand out from the crowd and we hope we will.”