Specialist slots provider Lightning Box has made its debut in newly regulated sports betting market Michigan via its distribution partner SG Digital.
The Australian supplier has rolled out three of its most popular slot titles with BetMGM, Golden Nugget and Rush St in the Great Lakes State comprising Chicken Fox, Lightning Horseman and Lightning Leopard.
The company first went live Stateside in Pennsylvania in November 2020 and has featured with online casinos in New Jersey via Amaya since 2014, having attained what it described as a “well-deserved reputation for developing content for US land-based operators”.
Peter Causley, CEO and co-founder of Lightning Box, said he was pleased to have met the requirements in Michigan, particularly as other states are looking to legislate.
He noted: “Michigan is a significant state, not only due to the size of its potential audience but because of the importance of its tribal gaming community. It may well prove to be something of a case study across the rest of the country as a result.
“We have earned our spurs across social, land-based and online casino in the US now, as well as across the border in Canada, and we’re excited about the other opportunities opening up.”