Digital marketing agency MediaTroopers – a specialist in online gaming in regulated US jurisdictions – has received its Virginia Sports Betting Vendor License from the Virginia Lottery. The firm can now expand its operations in the state and provide marketing services for state-licensed sports betting operators.
CEO Sam Segal explained: “We are excited to receive this vote of confidence from the government and the people of Virginia. However, we are aware that along with this big opportunity comes a serious responsibility to promote fairness and safe, responsible gambling. With a population of around 8.5 million, which is similar in size to one of our most successful states [New Jersey], our prospects for Virginia are huge.”
The company said it intends to provide its wide audience with continuous news about sports events, predictions, odds, offers and updates on the progress towards the launch in the Old Dominion State.
When asked about the company’s plans for the near future, Segal responded: “The launch in Virginia is right around the corner. So, we are already working around the clock providing users of all our media channels with valuable news, information and knowledge. So, Virginians interested in sports betting can hit the ground running from day one.”
Talking about how to overcome the differences between states, he added: “Our biggest strengths are our flexibility and agility. Aside for media capabilities, we pride ourselves in the ability to quickly expand reach to new audiences and adjust our content to new states. We are coming off the back of a successful launch in Iowa, and now preparing for the Michigan launch. We will study and prepare just as hard for Virginia and do it again.”
MediaTroopers is currently licensed and operates in New Jersey, Pennsylvania, Colorado, Indiana, Tennessee, Illinois, Michigan, Iowa, West Virginia, and Washington DC.
On its newest license in Virginia Segal added: “This is another milestone in our expansion and growth in the US regulated market. In addition to Virginia, there are a number of other states expected to launch sports betting this year, and we are already working closely with these states to be ready as soon as they go live.”