Catena Media has formalized a new partnership with MetaBet this week to leverage the company’s suite of sports betting engagement and conversion tools across 20 of its igaming websites. 

The relationship provides Catena Media with enterprise access to MetaBet’s odds comparison products, interactive search tools, and event tiles displaying real-time odds and betting opportunities for all markets offered by US sportsbook operators.

MetaBet’s automated content solutions provide contextual displays that highlight the latest lines and promotional offers, integrating seamlessly with the editorial produced by Catena Media’s team across major US sports leagues and European soccer. 

By leveraging MetaBet’s flexible platform, Catena Media will be able to natively highlight live betting info in compelling, scalable ways across any content type – both to engage its audience and drive new and repeat bettors to sportsbook partners.

Dustin Gouker, Head of Content North America at Catena Media, explained: “As more sportsbooks and markets come online in the US, providing betting products and data in a captivating, targeted, and scalable manner becomes an increasing challenge. 

“With MetaBet’s marketing automation platform, we can serve geo-targeted, real-time betting content across our properties to effectively engage our audiences and increase the leads we provide to gaming partners.”

Benn Gurton, MetaBet’s Managing Director, added: “We’re excited to work with the Catena Media team and introduce the company’s audience to interactive visuals that present relevant betting info to make informed decisions. 

“Working with a leader in the performance marketing industry like Catena Media helps further our vision of providing products for publishers that deliver value for interested bettors and drive conversions for affiliated sportsbooks.”

To date, Catena Media has implemented MetaBet’s products on national brands TheLines, PlayPicks, and PlayUSA, as well as over a dozen local ‘Play’ sites, with plans to expand to additional properties as more states launch mobile sports betting. 

The initial set of MetaBet products integrated by Catena Media include Game Tiles, Odds Comparison Tables, Interactive Bet Calculators, and Player Prop Search Tools, with additional offerings planned for the future.