Scientific Games Corporation has announced its partnering with Genius Sports Group, a provider of sportsbook management solutions, to provide in-game content to its wagering customers worldwide, excluding US leagues.

Sportsbooks operating on Scientific Games’ OpenSports platform will gain access to Genius Sports’ LiveData and LiveTrading services, which is trusted by over 150 of the world’s largest wagering brands and is fully customizable for every customer.

Genius Sports and its sports betting division, Betgenius, created the market for official data across all tiers of sports and it offers partners access to data for over 170,000 events each year.

Jack Davison, Chief Commercial Officer at Genius Sports Group, said: “This partnership will ensure Scientific Games’ partners get all the benefits of the world’s finest sports content – from maximum market up-time to increased margins – delivered in a way which is tailored to their own specific trading strategy.

“No matter where in the world you are operating, these are vital components of success in today’s sports betting industry.”

Genius Sports’ entire portfolio of official data rights is included in the agreement, which features content such as the English Premier League, NASCAR, Serie A and German Bundesliga, as well as dozens of FIBA basketball and FIVB volleyball leagues.

Scientific Games’ OpenSports platform provides customers with new, enriching experiences within sports betting. The company has reliable and versatile sports betting technology, with the ability to create new, bespoke services for partners. It also has a portfolio including some of the leading names worldwide in sports betting and gaming including Hard Rock, Wynn Resorts, Flutter Entertainment and many more.

Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, added: “Genius Sports Group offers a vast array of in-game content which will further our already market-leading offering. There is an extremely high fluidity level brought by the sporting calendar, and our technology is unrivaled in matching these levels with the integrity, robustness and scalability that the OpenSports platform provides.

“With Genius Sports Group’s LiveData and LiveTrading services being integrated into our solution, the technology continues to evolve and become more exciting to our players.”