Genius Sports has agreed to a data, live streaming, and fan engagement partnership extension with online sports betting and gaming brand Betway.
The new agreement will see Genius Sports provide its LiveData and LiveTrading solutions to Betway, which includes real-time data and pin-point pricing for the NFL and NCAA Basketball, alongside the English Premier League and Euroleague Basketball from its existing partnership.
Betway will be given access to Genius Sports’ full NFL product suite, including real-time statistics, proprietary Next Gen Stats (NGS), and official sports betting data feed.
Anthony Werkman, CEO of Betway, commented: “We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them. As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieves that.
“We look forward to continuing our great working relationship with Genius Sports through this latest agreement.”
Betway will also implement Genius Sports’ live streaming service, which includes premium low latency broadcasts from multiple sports and thousands of events per year.
To help Betway with its customer attention, Genius Sports will provide its digital marketing and bespoke free-to-play tools, allowing the brand to run highly targeted, data-driven campaigns across display, video, and connected TV to drive deeper engagement levels and lower the cost of acquisition.
“As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide,” added Mark Locke, CEO of Genius Sports.
“The Betway brand is growing rapidly across the US and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming, and fan engagement solutions.”
Speaking to SBC Americas in November, Matt Ryter, Head of Fan Engagement – Americas at Genius Sports, explained why leagues and teams at all levels of North American sports are now starting to welcome sports betting with open arms.
