Global sportsbook operator PointsBet has announced it is now providing its mobile app and digital sports betting product in Colorado, making it the fifth state to operate its sports betting product after New Jersey, Iowa, Indiana, and Illinois.

PointsBet is the only sports betting operator to have established a permanent headquarters in the Centennial State, with its new home base set in the “LoDo” area of downtown Denver.

The sportsbook aspires to bolster its global team with up to 200 employees in the new Denver hub, maintaining a focus on product innovation, development, and technology recruitment. It will also soon have a retail presence at Double Eagle Hotel & Casino in Cripple Creek.

Johnny Aitken, CEO of PointsBet USA, said: “Launching in Colorado, the site of PointsBet’s US headquarters, is an extra special moment for the business. This is our fifth state of operation in the US following our most recent launch in Illinois, and as always, we will be providing this passionate, sports-loving community with the fastest online sports betting product in the market and the most betting options for every NFL, NBA, MLB and NHL game.

“It is a great feeling to now be able to officially introduce Colorado sports bettors to the competitive advantages PointsBet possesses in owning our technology end-to-end, as well as light up our major investments in state like our fully exclusive deal with the Kroenke Sports and Entertainment team across the Denver Nuggets, Colorado Avalanche and the Ball Arena in advance of the upcoming NBA and NHL seasons.”

PointsBet is celebrating its launch in the state by providing clients with a risk-free betting bundle and multiple hometown offers. The risk-free bundle not only includes two $500 risk-free bets on new customer’s first fixed odds or wagers, but also a “hometown discount” of up to $100 for local teams. This will allow the sportsbook’s clients in the Centennial State to try the product in a risk-free manner and also receive credit back in free bets for any wagers backing Colorado-based teams that do not win.

The sportsbook will also offer a promotion specific to Colorado native and Denver Broncos running back, Phillip Lindsay: bet $20 on his rushing yards prop, get $1 in free bets for every yard he gains vs. the Miami Dolphins on Sunday, November 22. It is also debuting the “Mile High” promotion for the first 1,000 Colorado clients, offering +5280 odds for the Denver Nuggets to win the 2020/21 NBA title.

Earlier this year, PointsBet inked a multi-year partnership with Kroenke Sports & Entertainment, LLC (KSE) making it the official and exclusive partner of the NBA’s Denver Nuggets, NHL’s Colorado Avalanche, Colorado Mammoth of the National Lacrosse League, and its home venue, Ball Arena.

The sportsbook also announced a multi-year corporate sponsorship agreement with Learfield IMG College, the media rights holder of the University of Colorado Athletics, making the company an exclusive partner of the Colorado Buffaloes.