The FanDuel Group has announced a multi-year partnership with Tennessee‘s Memphis Grizzlies, making FanDuel an official sports betting partner and the exclusive official daily fantasy partner of the NBA team.

The deal marks the Grizzlies’ first partnership with a sports betting operator and FanDuel’s first partnership with an NBA team for sports betting.

Mike Raffenspberger, CMO of the FanDuel Group, said: “As we expand our market-leading sportsbook into Tennessee, partnering with the Grizzlies was a no-brainer given the team’s popularity and long-standing success, as well as their shared mindset of being absurdly fan-focused.

“We are incredibly excited to collaborate with the Grizzlies as we bring unique promotions, product innovation, and engaging online experiences to Grizzlies fans and Tennessee sports fans alike.”

The group will have access to official Grizzlies marks and logos to use across its online sports betting offering and daily fantasy sports product, as well as robust marketing assets ranging from in-arena signage at FedExForum to radio, television and digital advertising to promote its sports betting offerings directly to fans.

FanDuel will also present the team’s home and away television broadcast with multiple integrations to enhance the experience for those fans that choose to watch the Grizzlies from home. It also plans to offer several once-in-a-lifetime experiences to its customers.

Jason Wexler, President of the Memphis Grizzlies, added: “We are thrilled to have FanDuel as our first sports betting marketing partner and as our exclusive daily fantasy partner. Grizzlies fans are among the most passionate in the NBA, and we are looking forward to helping them find new ways to access their sports fandom.

“FanDuel has been an excellent partner in building a program that will showcase why they are one of the best sportsbooks for Grizzlies fans.”

FanDuel and the Grizzlies are offering several promotions for new sportsbook customers in Tennessee, including a $20 free bet with no deposit required, a chance to win an autographed Grizzlies jersey, and a new risk-free first bet up to $1,000.

The announcement follows FanDuel’s launch of its sportsbook online and mobile experience in Tennessee. Sports fans in The Volunteer State can now place wagers across professional football, college football, basketball, hockey baseball, golf, MMA, soccer, NASCAR, darts, and tennis with a multitude of betting and payment options available.