Esports Entertainment Group has announced a new partnership with Major League Soccer (MLS) team Philadelphia Union, according to iGB.
The group will serve as the official esports tournament provider for the club, but the length of which was not disclosed.
Esports Entertainment will host gaming tournaments for the club on its Esports Gaming League (EGL) platform, offering fans the chance to win prizes such as Union merchandise and experiences.
The new deal comes after the group agreed to a similar partnership with AEG, the sports and entertainment group that owns LA Galaxy.
Esports Entertainment Chief Executive Grant Johnson said: “We’re excited to further extend our reach into Major League Soccer through our partnership with the Philadelphia Union.
“Traditional sports teams continue to incorporate esports into their programs, and we are quickly becoming the go-to provider for tournament solutions for this highly attractive market segment.”
Philadelphia Union Senior Vice President of Corporate Partnerships, Jean-Paul Dardenne, added: “Our team and MLS have been at the forefront of incorporating esports as a way to connect and further engage our fanbase.
“With this partnership, we are excited to continue to build on our success in esports and to provide another way for fans to connect to the team they love.”
Esports Entertainment also recently agreed to acquire B2B software business ggCircuit and esports center operator Helix eSports for an estimated $43m.
The group said the deal forms part of its strategy to create a vertically integrated esports business by combining technology, physical venues, esports betting and real-money igaming.