Sports betting solutions provider Sportradar ,has launched Insights, a proprietary product built on top of its sports database. The aim, said the firm, is to enable media companies to deliver real-time data intelligence to consumers at scale, “completely transforming the fan experience”.
In a statement, the company described Insights as being born out of a desire to bolster real-time fan engagement for sports media companies.
Featuring a user-friendly interface, Insights incorporates multiple Sportradar data sources including real-time, historical, and betting data feeds to provide media companies with data intelligence before, during, and after games.
Instantly combing through multiple data sets, Insights produces dynamic context to a game with timely data on team and player milestones, changing of league and statistical leaderboards, game betting splits, game market insights, and more.
Dave Abbott, MD US Media, commented: “Engaging the modern sports fan and driving fan behavior requires media companies to make meaning out of raw data in real-time – something we call data intelligence.
“Insights was purpose-built to address this reality by enabling sports media companies to reach fans at scale with the curated, personalized content they crave, at the moments that matter most.”
Sportradar’s flow of data intelligence created by Insights empowers media companies to drive tune-in, facilitate gamification, increase sales opportunities, and engage audiences by helping broadcasters, journalists, and social media teams tell deeper, richer stories in real-time.