Online casino and gaming firm Rush Street Interactive has partnered with sports betting service and content hub IMG ARENA to debut the first-ever UFC Event Centre this weekend.

The UFC Event Centre and UFC’s official data feed will be available beginning October 24 during UFC 254: KHABIB versus GAETHJE on Rush Street’s North American sites: and and in Colombia on 

The UFC Event Centre has been badged as the gaming industry’s first sports betting product created specifically for a major sports brand, developed by IMG ARENA to capture the full UFC experience. 

It sets out to deliver more features and ‘fastpath data’ points for UFC events than any betting product available previously, including official data delivery in less than two seconds, live betting data points, UFC event and bout schedules, live event information, fighter information and rankings and live in-round betting for every UFC event globally

Freddie Longe, Executive Vice President and Managing Director of IMG ARENA, said: “Rush Street Interactive is known for leading the industry in bringing new online casino and sportsbook services and content to the North American market. We are delighted to extend our partnership and launch the UFC Event Centre live in market with the team.”

Richard Schwartz, Rush Street Interactive’s President, said: “Rush Street Interactive continues to focus on enhancing the betting experience of our customers. The UFC Event Centre is the next generation of fan engagement. The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers. We strongly believe this ground-breaking product will bring greater entertainment-value to our players’ betting experience.”