Gaming Innovation Group (GiG) has secured a vendor registration for its flagship affiliate site, from the Sports Wagering Committee of the Tennessee Education Lottery Corporation in the state of Tennessee. 

The securement marks the latest authorization to be added to the firm’s list of vendor registrations and licenses in the US, strengthening its media business, GIG Media in the process. 

The company noted: “This enables GiG Media to expand its presence in the United States, reflecting its continuous ambition to be an influential player within the US market.”

GiG Media is now present in nine US states through its flagship US-facing sports betting website World Sports Network, (New Jersey, Indiana, Pennsylvania, West Virginia, Iowa, Colorado, Illinois, Nevada and Tennessee), while it’s online casino guide Casino Tops Online ( also holds licenses in New Jersey and Pennsylvania.

The company was granted its first affiliate vendor registration in January 2019 for the state of New Jersey. This was followed in December 2019 by a certificate of registration for sports wagering in Indiana. 

In 2020, GiG secured a service provider authorization from the Pennsylvania Gaming Control Board to provide affiliate services in the Keystone State and was granted a sports betting license in Colorado. It was also granted a sports wagering supplier interim licence in West Virginia. 

Jonas Warrer, Managing Director of GiG Media, said: “This is an exciting time for GiG Media, we are delighted to strengthen our position in the US with this license approval in Tennessee. World Sports Network continues to gain momentum in the US market and having a presence in Tennessee provides us with a fantastic opportunity to help our partners convert more visitors into key players.”