OneFootball announces free-to-air Bundesliga LatAm broadcast model

Credit: OneFootball

Digital media company OneFootball has announced a partnership with Bundesliga International, the subsidiary of the DFL Deutsche Fußball Liga, in order to create a ‘digital-first, free-to-air broadcasting model’ for every Bundesliga fixture in a number of LatAm football markets.

As a result of the agreement, all of Germany’s first division fixtures for the 2020/21 campaign will be broadcast for free in nine countries across Latin America on OneFootball. These territories include Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela, all of which will have Spanish-speaking Bundesliga streams.

Lucas von Cranach, CEO and founder of OneFootball, stated: “Our new partnership with Bundesliga International continues our mission to democratize football as OneFootball will now be streaming live action from one of the most exciting leagues in the world directly to fans for free throughout South America. 

“The innovative model we are pioneering solidifies our presence in the market and offers a new generation of football fans readily available, personalized, live content at their fingertips.”

In addition to the Bundesliga fixtures, OneFootball will also broadcast the German Supercup and the promotion/relegation end of season fixtures. Whilst it has been agreed Bundesliga International will make certain matches available to local and FTA linear broadcasters on a non-exclusive basis, alongside the live broadcasts by OneFootball.

The partnership was facilitated by sports business agency SPORTFIVE, the media rights partner of Bundesliga International, with the agreement highlighting OneFootball’s goal to be ‘the ultimate destination for everything football and provide fans with a complete, flexible and affordable offering’.

Robert Klein, CEO of Bundesliga International, added: “We want more fans to experience and enjoy the fast, attacking football of the Bundesliga and OneFootball’s highly engaged subscriber base delivers that audience throughout South America. We are excited to continue our partnership with OneFootball and make the Bundesliga freely available to millions of people across the region.”