Sports gamification and content provider GTG Network has confirmed the launch of a partnership with Penn National Gaming for its iSport Genius (iSG) data insights and sports content which will form part of the new Barstool Sportsbook mobile app.

News of the partnership coincides with a live, real money test period for Penn’s Barstool Sportsbook app in the Keystone State which is running this week.  

Following the test period, due to complete tomorrow, the company intends to officially launch the Barstool Sportsbook app in Pennsylvania on September 18, subject to final regulatory approvals. There are also plans to introduce the Barstool Sportsbook app in additional states in the coming months.

GTG Network’s iSG leverages trillions of pieces of data, producing over 20,000 facts per event with insights at an unprecedented depth. By providing this information, iSG helps improve the overall experience for bettors and sports fans alike by creating more informed users.

“We are excited to announce further growth in the US by partnering with Penn National, the nation’s largest regional gaming operator, said Nathan Rothschild, co-founder and partner, GTG Network. “Like everyone else, we expect the Barstool Sportsbook app to make a significant impact in the US sports betting sector. We have been working closely with the team at Penn National and are excited to be a part of their Barstool Sportsbook product.” 

Jon Kaplowitz, Head of Penn Interactive, commented: “We seek to build fun, engaging, and unique sports betting and gaming product experiences, and the iSG data product complements that strategy. We are excited to be partnered with GTG Network, and look forward to utilizing their services as we scale the Barstool Sportsbook product across the US.”

This agreement will see GTG Network’s iSG deployed in all states where the Barstool Sportsbook app is launched. All of the world’s major professional leagues will be covered as well as a select group of college sports.