A new multi-year agreement has been announced today between DraftKings and the NFL’s New York Giants. Under the terms of the deal the DFS and sports betting provider has been designated the Official Sports Betting, iGaming and Daily Fantasy operator of the team.
Described by DraftKings as a “multi-faceted arrangement”, its new status grants access to official Giants marks and logos in addition to a first-of-its-kind virtual SportsLounge open on Giants’ game days.
Ezra Kucharz, DraftKings’ Chief Business Officer, commented: “The New York Giants have continued to be a fantastic organization to work with over the years, and we are excited to expand our relationship as the Giants’ Official Exclusive Sports Betting, iGaming and Daily Fantasy operator.
“Both organizations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway.”
With football continuing to be the most popular sport on the DraftKings platform, this collaboration aims to further enhance both customer experience and engagement throughout the NFL season and beyond.
In addition, the two partners will provide a Free-to-Play Pick ‘Em game that will be available to Giants fans on a weekly basis. Out of the over 700 sports teams available on the DraftKings Sportsbook platform, the NY Giants rank in the top 40 for most highly bet franchises by both handle and wagers.
“Our enhanced agreement with DraftKings provides innovative opportunities as we look to deliver a best-in-class fan experience,” said Giants Chief Commercial Officer Pete Guelli. “DraftKings is the preeminent leader in sports betting and daily fantasy sports and we are excited to be the first NFL team to have an exclusive integrated deal in this category.”
The Giants and DraftKings have worked together for a number of years, and under this arrangement, DraftKings is set to receive premier brand integration across MetLife Stadium during Giants home games.
Moreover, the firm will be recognized as a sponsor and exclusive category advertiser across all team-controlled media including television (NBC, MSG Networks, MY9), radio (Entercom/WFAN), and digital and social (Giants.com and the official Giants mobile app) in addition to a number of experiential and hospitality benefits.