Colorado-licensed sportsbook has launched a free-to-enter $1m Pro Football Pick ‘Em contest to state residents. 

The sportsbook, owned by Carousel Group, will hold off taking sports wagers on its web and mobile platforms until September 1, but has opened entry to the $1,000,000 Pro Football Pick ‘Em contest as part of a pre-sale marketing campaign.

Carousel Group CEO Daniel Graetzer said: “We want to start building brand awareness in Colorado and what better way to do that than offer a $1m prize with no cost to participants. We hope this creates some excitement for the upcoming football season and we really hope a Coloradoan walks away with the grand prize.”

The contest centers around Week 1 of the NFL regular season. Contestants must make against-the-spread and over-under selections for each of the 16 NFL games. Anyone that correctly picks all 32 outcomes will walk away with $1,000,000.

In the event the $1m prize is not awarded, the five contestants with the best records will share a guaranteed $10,000 prize pool. has already kick started ad campaigns for the $1,000,000 Pro Football Pick ‘Em contest with news stations and media outlets in Denver, Colorado Springs and Fort Collins.

“Sports fans and bettors in the great state of Colorado should keep an eye out for upcoming promotions as we move closer to our sportsbook launch on September 1,” Graetzer added. “We know we’re entering a highly competitive market, but we’re excited to show Colorado and the US what we have in store in terms of a uniquely attractive product.”