Sportsbook operator PointsBet has launched a new app feature dubbed the PointsBet Parlay Booster which, said the firm, is the first of its kind in the burgeoning US sports betting market.  

Made possible by the company’s proprietary, in-house technology platform, the facility allows clients to build a personal parlay of choice each day and receive a significantly boosted price. 

Moving forward, promotion-eligible clients will receive at least one PointsBet Parlay Booster per every 24 hours. Boosters will not carry over to the next day, with the balance resetting at midnight for all jurisdictions in which PointsBet is operational.  

Of note, clients can earn additional daily PointsBet Parlay Boosters the more loyalty they demonstrate and more often they bet. The Booster will only apply on parlays ranging from three to 12 legs, and there will be no minimum or maximum stake despite the significantly boosted prices.

“Our mission is to provide our clients with the ultimate sports betting experience, and we saw a gap in the US market to deliver more fun and value when placing a parlay bet,” noted Johnny Aitken, PointsBet USA CEO.  

“With our proprietary in-house technology, we control our destiny when it comes to product delivery and can unveil industry leading, first-of-their-kind features that are faster and more personalized onto our cutting-edge sports betting app. Clients have strongly resonated with our Quick Parlay Builder and In-Play Parlay features, and the PointsBet Parlay Booster will be our next step in providing an unrivalled sports betting experience.”

Also included in the app update is the extension of BetSync – the recently co-launched feature with The Action Network – to PointsBet clients in Indiana, a more optimized deposit and withdrawal experience across all states, and various performance updates and improvements to enhance client experience.  

PointsBet clients will reap the benefits of a visually optimized app that is twice as fast as the industry average, while unique features such as the PointsBet Parlay Booster, Quick Parlay Builder and In-Play Parlay Builder will provide a swifter, easier and more reliable interaction on a personalized platform with exclusive bet types that cannot be found elsewhere.