has been granted its fifth affiliate license in under a year with approval to bring its rapidly growing brand to West Virginia this week. The announcement comes just two weeks after the firm was given the green light to operate in Colorado. 

Founded last year with aspirations to transform how the affiliate sector creates, captures, and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, the company claims to have made significant in-roads in the rapidly growing US market.

The company’s new West Virginia license marks a quintet of US state approvals in less than a year with existing licenses in New Jersey, Pennsylvania, Indiana and most recently in Colorado, with each market showing rapid growth since launch.

West Virginia regulated online and mobile sports betting in August 2019 and currently has three tier one operator brands live with online and mobile betting options.

Managing Director Fintan Costello said: “We’re delighted to have been given approval in West Virginia, just two weeks after we celebrated going live in Colorado.

“We now have five licenses in total and are presenting millions of players with the optimum sports betting and gaming options before they commit to opening a new online betting account.

“Our aim is to help players ‘play with more’ within a safe and responsible environment. We are very much in favor of regulation and we are delighted to have made huge strides in five rapidly growing state markets.”

In March research carried out by using Google Trends uncovered a 100% rise in internet searches for ‘online casino’ across North America since the closure of major land-based gaming venues and cancellation of live sport.