Peer-to-peer sports betting firm ZenSports has announced the launch of a new ZenSports for Businesses product suite, designed to give sports industry organizations the ability to harness its peer-to-peer sports betting and cryptocurrency technologies.

The firm’s established consumer product comprises a mobile peer-to-peer sports betting marketplace where anyone can create and accept sports bets with anyone else in the world, without the need for a centralized bookmaker. It has also created its own cryptocurrency utility token called SPORTS, which consumers can use for placing bets, earning discounted betting fees, and getting cash back, bonuses, and other rewards.

According to Co-Founder and CEO Mark Thomas, the company is now ready to give other sports ecosystem partners access to its peer-to-peer sports betting platform and SPORTS token via the new business suite. 

He explained: “There are numerous enterprises within the sports industry that are looking for a white-label solution for betting on sports. While other traditional bookmaking software solutions exist, none offer the same peer-to-peer, decentralized marketplace for sports betting like ZenSports does. 

“In addition, the loyalty and rewards programs at many of these companies need to be revamped or are non-existent. Our SPORTS token and cryptocurrency/blockchain technology offer a perfect solution to drive loyalty and engagement with the audiences of these partners, just like it does for ZenSports.”

Thomas is especially bullish on the integration of SPORTS tokens into the payments and rewards programs of other sports ecosystem partners. “We’ve seen first-hand how exciting a cryptocurrency-based rewards platform is for consumers and how it creates deep loyalty and engagement.” 

He concluded: “Our customer churn at ZenSports is almost zero because of the loyalty and rewards that we’ve built around our SPORTS token. Now think about integrating SPORTS tokens into other access points within the sports ecosystem, such as online merchandise, media/content, event ticketing, in-game food and beverage, and professional sports teams/leagues, thereby creating an entire payment and rewards system from beginning to end for sports enthusiasts.”