Simultaneous with the publication of its latest quarterly financials, theScore has confirmed the  appointment of veteran sports business and marketing executive Brian Cooper to its Board of Directors.

Cooper, Chairman of award-winning marketing agency MKTG Canada and former senior executive of Maple Leaf Sports and Entertainment, joins the Board with immediate effect and will support the company as it continues to grow its sports media and gaming operations across North America. 

Founder and CEO John Levy, welcoming the addition of Cooper, said: “Brian brings with him an immense amount of experience and entrepreneurial success as a sports marketer and operator across North America. We’re thrilled to welcome him to the Board and to leverage his expertise as we continue to reinforce our position as a leader in mobile sports media, sports betting and esports.”

An inductee to the Sponsorship Marketing Council of Canada’s Hall of Fame, Cooper launched and built MKTG Canada, brokering over $1bn in sponsorships and spearheading its sale to Dentsu Aegis. 

Prior to that, he served as VP, Business Development and Operations for MLSE, helping launch the Toronto Raptors’ expansion franchise. He also serves as Chair of Canada Basketball, an advisor to the Wayne Gretzky Foundation and sits on the Advisory Board of Playmaker Capital.

“theScore has become one of the biggest names in sports media, both in Canada and the US, and they are primed to achieve the same success with their gaming operations,” said Cooper. “This is a truly exciting time to be joining the Board of a company that has always played at the cutting-edge, and I look forward to supporting John and his team in realizing their vision.” 

Concurrently, the company also announced that Lorry Schneider and Mark Zega would be stepping down from the Board with immediate effect. 

“Both Lorry and Mark have served as highly-valued and long-time members of our Board, and I greatly appreciate their dedication and contributions to our growth and success,” added Levy. “On behalf of the entire Board, I thank them for all their service.”