­­Affiliate website Bonusfinder.com has been granted a license to operate in Colorado ahead of the state regulating sports betting next month. The approval marks the firm’s fourth US affiliate license award in less than a year, joining New Jersey, Pennsylvania and Indiana.

The Centennial state of Colorado will, said the firm, become one of the most open markets in the US next month allowing over 30 casino operators to offer land-based and mobile sports betting to its six million residents.

Managing Director Fintan Costello said: “We’re thrilled to be launching our fourth stateside offering, presenting Colorado’s keen sports bettors with the best options possible before they commit to opening a new online betting account.

“Our aim is to help players ‘play with more’ within a safe environment. We are very much in favor of regulation and we’re delighted to have made such progress in four progressive and rapidly growing state markets.

“Our core principles are built on a common sense approach to regulation that involve honest and open conversations between regulators, operators, affiliates and players, and this is precisely the approach many US state regulators are taking.”

Founded in 2019 with a stated vision to transform how the affiliate sector creates, captures and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, BonusFinder.com has made significant in-roads in the rapidly growing US market.

Research carried out last month by the firm uncovered a 100% rise in internet searches for ‘online casino’ across North America since the closure of major land-based gaming venues and cancellation of live sport.

The study was carried out using Google Trends from February to the end of March this year and uncovered a sharp spike in players searching for ‘online casino’ following land-based venues switching off slot machines and sports events being rescheduled.