Kiron furthers LatAm reach with Logrand Entertainment partnership

Virtual games supplier Kiron has furthered its reach into the Latin American market following the official announcement that has seen it partner with Mexican-operator Logrand Entertainment Group.

The partnership is set to provide Logrand Entertainment with a selection of new virtual content, ranging from football to horses and greyhounds, as well as racing roulette and the latest titles from Kiron’s portfolio of games. 

Steven Spartinos, co-CEO of Kiron, commented: “Mexico is fast emerging as a powerhouse of Latin America and our partnership with Logrand Entertainment Group will allow us to cement our position as a leading provider of virtual content as the market continues to boom. 

“This deal demonstrates the growing appetite for virtuals with local players and underlines the appeal of our fast-play betting platform with the industry’s leading operators and their customers worldwide.”

In addition to providing Logrand with a host of new content, the deal will also see Kiron’s full games portfolio made available on Strendus.com.mx through the BetMan RGS platform. 

The platform, which offers a ‘rapid play experience’ on a selection of betting markets for a range of sporting events, is one of the largest market shares in Mexico. Moreover, it is also expected to widen the distribution of the supplier’s content, whilst also increasing its brand awareness among major operators in the region. 

Lenin Castillo, Online Chief Operation Officer of Logrand Entertainment Group, concluded: “Virtual content continues to be in high demand among our players and with the addition of Kiron’s quality, immersive virtual content we will be able to bolster our offering with both traditional and innovative games.

“We have been able to seamlessly integrate with BetMan Online RGS platform thanks to its speed and flexibility and look forward to expanding our customer base with Kiron’s engaging combination of high-quality video streams and vast array of betting markets.”