Sports betting platform Better Collective has proposed the appointment of Todd Dunlap, CEO of North America for as a new board member. The firm’s nomination committee said it had actively sought a member with experience in the affiliate business and the US market in particular. 

Dunlap is deemed to fill the bill, having been instrumental in the growth journey of, one of the largest online businesses within travel, in the US.  

Jens Bager, Chairman of the board, said: “I am very pleased that Todd Dunlap has decided to join our board of directors, of course pending approval by the Annual General Meeting. Todd’s experience comprises online business models, the US market, and an impressive growth journey, all increasingly relevant for Better Collective. 

“Todd will support the company in its ambitious strategy plan to expand in the fast growing US sports betting market.”

Dunlap previously led the Americas Region for, with responsibility for all commercial roles across the US, Canadian and Latin American markets. For the last year, he has served as a Board Advisor to Better Collective, with a specific focus on the US market, earning him insights to the company and the igaming industry. 

His appointment to the Better Collective board will be formalized at the firm’s AGM  in Copenhagen, Denmark, on April 22.