Kindred Group has firmed up new agreements with Caesars Entertainment giving it market access to Indiana and Iowa, and potentially additional states, to operate both online sports betting and online gaming, subject to licensing and regulation. 

The agreements provide the company, operating under the Unibet brand, immediate access to pursue licensing in Indiana and Iowa over a 10-year period, adding to its existing presence in New Jersey and Pennsylvania. In Indiana, Kindred will partner with Caesars’ Horseshoe Hammond property, and in Iowa with Harrah’s Council Bluffs.

Manuel Stan, SVP Kindred US, said: “We are thrilled to further extend our presence in the US together with one of the world’s most renowned and diversified casino-entertainment providers. Caesars’ geographical spread in the US gives us a unique opportunity to build our footprint, with Indiana and Iowa next in line and potential other states lined up.”

“As Caesars Entertainment continues to gain state approvals for legalized sports betting in the US, we look forward to adding Kindred to our list of sports betting partners in certain states. Caesars can continue to operate its own sports betting offering under the Caesars Sports brand in these states,” said Christian Stuart, the casino firm’s Executive Vice President. 

In a related announcement, Pala Interactive confirmed that Kindred has entered into a multi-year license agreement for its online real money gaming platform for Indiana and Iowa.

The firm will provide Kindred with its proprietary technology and services, including player account management platform, sports betting content from Kambi, a full suite of marketing technology and online casino products as and when regulations allow.

“It has been a pleasure to launch the Kindred Group in Pennsylvania,” said Jim Ryan, CEO Pala Interactive. “We are incredibly proud that such an innovative company has trusted our flexible and capable Gaming Platform to grow their business in Indiana and Iowa.”