Restaurant chain Hooters of America has partnered with KonekTV, installing the latter’s sports information screens at all locations throughout Indiana, New Jersey and Pennsylvania to enhance the user experience for sports betting fans. 

The move enables bettors to place their wagers with the sportsbook via phone in real-time while watching any game.

Hooters CEO Terry Marks said of the deal: “We love enhancing the guest experience in any way we can from best-in-class food and service to top-notch entertainment. Partnering with KonekTV allows us to bring a whole new world of opportunities to our guests and creates another reason as to why Hooters is the ultimate hangout spot.”

The KonekTV screens display key game statistics, analytics and odds to inform new sports bettors and appeal to experienced bettors. BetRivers odds are displayed on the screens, alongside exclusive promotions for Hooters guests.

Matt Stetz, COO at Rush Street Interactive, commented: “BetRivers is excited to partner with KonekTV to promote our brand, odds, and betting experience to sports fans visiting Hooters locations across the three states where our mobile sports betting service is legal.” 

“We have a range of innovation planned for how to drive activations and engagement at retail locations such as Hooters,” said Seth Schorr, KonekTV CEO. “KonekTV simplifies the betting experience for those looking to try their hand at sports betting or simply returning as experienced bettors, and introducing our technology in select Hooters locations means more people can see how easy it can be.”