theScore, part of Toronto-based Score Media and Gaming, has been appointed as an Authorized Sports Betting Operator of the National Basketball Association (NBA) in a new multi-year partnership, effective immediately.

Under the auspices of the deal, the firm will gain access to official NBA betting data, including league marks and logos, for its mobile sports betting app, theScore Bet.

“We’re delighted to work with the NBA to create new and exciting sports betting experiences for basketball fans,” said John Levy, Founder and CEO of theScore. “This collaboration will help us enhance our offering as we work to provide theScore’s highly engaged media app users a best-in-class integrated betting experience.”

“theScore is aligned with the NBA on our mission to create the best possible fan experience,” added Scott Kaufman-Ross, the NBA’s Senior Vice President, Head of Fantasy & Gaming. “This partnership will provide our passionate fans with deeper engagement from a company innovating across the spectrum of sports media and betting.”

The two organisations have said they will also work together on best-in-class practices to protect the integrity of NBA games.