Score Media and Gaming has achieved a major milestone this week with the announcement that the number of subscribers to its YouTube channel has surpassed the one million mark. The achievement, said the firm, stems from the channel’s strategy to break-down the barriers that often make the subject of esports inaccessible for many, producing content for both hardcore and casual gaming fans alike through “the largest dedicated esports content team anywhere”. 

More than 30 content creators produce up to eight videos each week across theScore esports franchises, including “The Story Of”, “Esports Shorts” and “Don’t @ Me”, which routinely reach six-to-seven figure viewership within days of publishing.

Featuring video storytelling and a nimble approach to content development, the channel delivers the news and features from across competitive gaming. theScore esports team also works directly with major brands — most recently entertainment company Ubisoft and technology company Nvidia — to deliver custom content and strategic integrations.

“We’re incredibly proud of our growth rate and the success we’ve found across theScore esports’ video franchises,” said Aubrey Levy, VP of Content & Marketing. “Our focus is on producing premium video storytelling that is equally entertaining and approachable for all levels of fandom. We’re thrilled at how audiences have responded to our content, and we thank our loyal fanbase for all of their support in helping us hit one million subscribers.

“As we’ve already seen through our recent partnerships with Ubisoft and Nvidia, the reach and engagement of our video content has also created exciting opportunities for brands. Through our in-house team of esports industry experts and content creators, theScore esports is the perfect partner for those looking to engage with a large and highly-coveted audience of competitive gaming fans.”