Black Fire looks to boost customer experience with Intel collaboration

Research and technology hub Black Fire Innovation has announced a collaboration with Intel in an attempt to boost hospitality customer experience. 

Having launched in April following a team up between the University of Nevada, Las Vegas (UNLV) and Caesars Entertainment, Black Fire, aimed at creating and testing new gaming and hospitality concepts as well as driving innovation in the hospitality, gaming and entertainment industry, now sees Intel join as its key computing partner. 

John Celona, Vice President of Business Innovation and Technology Strategy for Caesars Entertainment, stated: “With a proven track record of continually advancing the future of technology, Intel will elevate Black Fire Innovation while also advancing its expertise in IOT, visual analytics, and bleeding-edge computing capabilities. Not only will they work alongside industry leaders and train the workforce of the future, Intel will play an integral role in improving the travel and hospitality customer experience.”

Intel, a technology industry leader, is set to provide Black Fire with technology and computing resources which will be used to develop next-generation data-rich consumer experiences, while also offering research and internship opportunities for students and partners at the Black Fire Innovation facility. 

Joe Jensen, Vice President and General Manager of Intel’s Retail, Banking, Hospitality and Education Division, added: “Intel has focused on delivering engaging experiences for generations, therefore a collaboration between Caesars Entertainment and UNLV was the perfect opportunity to create a more immersive, responsive and intuitive guest experiences. Intel’s commitment will provide the opportunity for industry partners to develop, integrate, and deploy guest enhancing solutions to accelerate innovation in the hospitality segment.”

As well as providing Black Fire with technology and computing resources, Intel will also take up residence in the facility’s co-working space, where its experts will mentor and guide student interns and partners on course curriculum development that will bring industry-driven innovation to the classroom.

Zach Miles, UNLV associate vice president for economic development and president of the UNLV Research Foundation, concluded: “This collaboration will push the boundaries of hospitality innovation and is exactly what we envisioned for Black Fire Innovation. Intel’s technical expertise onsite will accelerate research and development activities for our teams and partners, and it will prepare our students for integration into future-focused hospitality roles.”