Enthusiast Gaming Holdings Inc has signed Richard Sherman, NFL cornerback for the San Francisco 49ers, 4-time Pro Bowl and 2014 Super Bowl Champion, as a global ambassador for the company’s esports brand, Luminosity Gaming.

As a brand ambassador and shareholder of Enthusiast Gaming, Sherman will help support the firm’s growth and success while partnering with the Luminosity brand. He will attend Luminosity and Enthusiast Gaming live activations throughout the year, and challenge other NFL players to team play with the company’s Call of Duty team, which is based in Seattle, Washington. 

Sherman’s “player challenge” games will be streamed publicly across the Luminosity network and will also contribute to building out the company’s professional player roster, as Captain of Luminosity’s esports organization. 

“We are excited to announce this strategic relationship and welcome Richard into the Enthusiast family,” said Steve Maida, President of Luminosity Gaming. “As a globally recognized athlete, and an avid gamer who was featured on the cover of Madden NFL 15, Richard is a perfect fit for us. With over 50 gaming influencers and esports professional athletes, we are looking forward to adding a Super Bowl champion to our roster.”

Said Sherman: “Luminosity is one of the most successful esports brands in the world, and I’m excited to be a part of it. As a brand ambassador and team captain of Luminosity, I plan to bring my competitive spirit and love of the game to the esports organization. I am especially eager to challenge some of my NFL rivals and teammates to join me for online matches, streamed on the Luminosity network for all our fans to view and enjoy.”

Sherman was drafted by the Seattle Seahawks in the fifth round of the 2011 NFL Draft. He has been selected to the Pro Bowl four times and voted All-Pro four times, including three times to the first team. He led the NFL in interceptions in 2013, when he also helped the Seahawks win their first Super Bowl.