Scientific Games Corporation has successfully launched its exclusive national sports betting program in Turkey via Şans Girişim, the joint venture with Şans Dijital, an affiliate of Turkish media and real estate firm Demirören Holding. The news follows the announcement earlier this week that SG was selected to provide its products and technology for the Turkish National Lottery.
With a focus on maximizing sales and profits returned to the Turkish government, SG’s full turnkey sports betting solution is now live across its exclusive retail sports operation and through companies licensed to provide interactive sports betting.
The company’s central gaming systems technology launched with nearly 5,000 WAVE retail betting terminals and six virtual live betting sites licensed to provide interactive sports betting. The retail and digital sports betting solutions are fully traded by SG through its OpenSports managed trading services.
The Şans Girişim joint venture was awarded the 10-year exclusive sports betting IDDAA concession in Turkey in March 2019. Along with Scientific Games, the lead partner in the joint venture is Şans Dijital, an affiliate of Demirören Holding, which is one of Turkey’s largest companies with significant business interests in energy, real estate and media.
Barry Cottle, Scientific Games CEO, said: “The excitement surrounding our joint venture’s win of the 10-year sports betting concession in Turkey, followed by a successful launch on schedule is everything we have been working toward the last several years.
“Leveraging the unique combined strength of our Lottery and Digital teams, we have developed a market-leading, fully-integrated sports betting solution, and we are honored to be selected by Şans Dijital and the Government of Turkey to maximize profits through our sports betting program in one of the world’s largest markets.”
Sinan Oktay, Board Member of Şans Dijital, added: “We are celebrating the national launch of our retail and interactive sports betting program in Turkey. Our teams have collaborated very well on this important project. We value Scientific Games’ commitment to maximizing returns to the Turkish government, and we look forward to our long-term partnership with one of the world’s best gaming entertainment companies.”