SLS Las Vegas has officially been rebranded to its original, iconic brand name SAHARA Las Vegas this week. Following Alex Meruelo’s purchase of the property in April last year, significant strides have been made in transforming the resort experience with a $150m overhaul including an updated casino floor.
The refurbishment also saw the recent unveiling of the site’s Infinity gaming lounge, renovated hotel rooms, suites and corridors, an upgraded spa and a soon-to-debut new hotel lobby.
Major updates to the resort exterior continue as remodeling of the main porte cochère began earlier this week while a full renovation of the resort’s main pool is slated for later this fall. Additional updates include a refresh and new paint color for the building’s exterior along with soon-to-be installed marquee signage and lettering signaling the name change.
“The return of SAHARA Las Vegas to The Strip is significant for the city,” said Meruelo. “The reimagining of this iconic resort will enable an enhanced guest experience that runs contrary to the megaresorts that have recently dominated the Las Vegas landscape. At SAHARA Las Vegas, guests will be greeted with a warm, customized experience set within a fully modern, dynamic resort.”
The 60,000 square-foot casino floor has received a remodeled design creating a bright, modern atmosphere with glamorous touches, a finished ceiling with upgraded lighting and new carpeting along with a new slot and table game layout. Infinity, a sophisticated premium gaming lounge, appeals to the resort’s more serious gamers seeking a luxurious high-limit gaming experience. A new poker room, off the main casino floor, is expected to open later next year.