Harrah’s and Horseshoe Council Bluffs, Iowa, have debuted their new The Book sportsbooks, marking the official launch with a grand opening at the Horseshoe featuring sporting celebrities, media and government officials. Both sportsbooks will be powered by Scientific Games’ OpenSports product suite.
Among the guests was local professional boxer Terence Crawford. He was joined by former Nebraska Quarterback and Heisman Trophy winner Eric Crouch who placed the first official bet of $1,000 on Nebraska to win the opening game of the season.
Speaking to KETV, Crouch remarked: “My whole life, I’ve never bet on sports games, or anything like that. I’ve never really been a big gambler, I’ve come over to the Horseshoe, I’ve been to Harrah’s, I’ve played blackjack, and I’ve done some small things and had some fun.”
In a statement Samir Mowad, the general manager of the two casinos, noted: “We have futures bets, prop bets, anything you can think of, the kind of bets that you can place in Vegas. Sports is in our DNA and when people go to Vegas, they talk about the Caesars Sportsbook and that’s literally what we’ve brought here to our properties.”