The newly rebranded Ocean Resort casino in Atlantic City will open for business in just a few days after being granted its operating licence. The June 28 launch date had looked a touch doubtful given that the licence hearing was only concluded in favour of billionaire owner Bruce Deifik on Thursday this week.

But Atlantic City’s tallest casino building will commence business with a new look and fresh demeanour, one that is said to offer a broader appeal to bettors and gamers of all status, and regardless of how much they stake.

Customers will also be able to smoke on the premises and take advantage of single-night room reservations. Additionally there will be a loyalty scheme and buffet style dining. Crucially the casino floor has been benefited from a revamped layout and there will be a dedicated sportsbook on site which will be officially opened by state governor Phil Murphy.

In its previous iteration, operating as the Revel, the casino aimed to attract a higher class of clientele but failed to attract that demographic in sufficient numbers to remain profitable. Allied to a high level of debt, the strategy saw the eventual closure of the Revel.