The New Jersey Division of Gaming Enforcement has issued a license to Malta-based affiliate company Cashcow to operate in the state. The move represents Cashcow’s first step into online gambling in the US which will run alongside its current interests in other markets.

Rather than use its existing brand, the company has opted to launch an entirely new website,, which targets players solely in the US. It offers a wide selection of legal online gambling options, complete with reviews that outline what kind of games are available for play.

The company was also quick to explain that despite the website’s name, USA Online Casino Finder is not purely reserved for casino fans. Alongside categories for slots and live casino, the portal caters for sports betting fans in New Jersey too.

The firm added that the New Jersey license is just the first step in its ambitions to grow in the US market. The new site uses a filter which shows only legal online gambling sites by state. As more states regulate, additional options will be added to create a more personalized experience.

“We are extremely excited to enter the US market”, co-founder Mika Kujapelto commented. “Our team has worked hard to ensure that our new USA Online Casino Finder product is ready to serve New Jersey players with 100% legal online casino options from some of the safest operators around. Exciting times are ahead, both for Cashcow and the US.”