Former FanDuel executive Ari Borod has joined The Action Network as its new Chief Commercial Officer. He had spent the previous four years at FanDuel in several strategic, legal and regulatory roles, most recently as Vice President in charge of the company’s daily fantasy sports business.
Borod, who will operate out of the firm’s New York office, commented on his new role, saying: “I’ve always been excited about companies that sit at the intersection of sports and technology. The Action Network’s world-class content and product leave it well-positioned to become a premier brand in the American sports betting market.”
He added: “As sports betting continues to rapidly evolve in the United States, the consumer demand for content and insights will grow significantly. I’m excited to help expand The Action Network’s footprint within the space and establish it as a go-to destination for sports bettors everywhere.”
The Action Network’s CEO, Patrick Keane, remarked: “We are thrilled to welcome Ari to the team. His knowledge, expertise, and understanding of the sports-betting landscape will elevate our position in the market. Ari’s operational experience at FanDuel will be key as we grow our partnerships with media companies, leagues and rights holders and as we build affiliate partnerships with legal sportsbook operators.”