Betting on Sports Webinar Series Kicks Off with ‘Rare Breed – Betting on Politics’

SBC’s new fortnightly ‘Betting on Sports webinar series’ opens on Wednesday 10 July 2019 (11am ET) with Rare Breed – Betting on Politics, which will see an expert panel assessing how to price what many consider to be betting’s last authentic trading market.

The debut webinar is exquisitely timed given the growing hype surrounding the 2020 US elections and a rapidly expanding betting sector Stateside. The big day itself might be a year away, but the scramble to challenge Donald Trump is already in full flight with Bernie Sanders and Joe Biden setting the early pace.

The markets are buzzing, with Trump evens to hold on to power against a chasing pack that includes some interesting wild cards like former punk rocker and skateboarder Beto O’Rourke and spiritual counselor Marianne Williamson. 

To add an intriguing twist, the general election is more than just a race for the White House this time round. All eyes are on the Democrats who have a chance to wrest control of the US senate from the Republicans, with 34 out of 100 seats up for grabs and about a third of those looking like a compelling betting proposition. 

SBC’s specially selected webinar panel comprises:

  • Sarbjit Bakhshi – Head of Politics, Smarkets 
  • Matt Shaddick – Head of Ladbrokes Politics  
  • Steve Donoughue – Owner/CEO of 

Click here to register for Rare Breed – Betting on Politics, 11am ET 10 July 2019. 

Among the issues to be discussed are how to price such an unpredictable sector, what have bookmakers learned from the seismic upsets of recent years, and can betting markets still be relied upon as relevant political indicators, judging the public’s changing attitudes?

Furthermore, how do bookmakers gauge and value political information against a reactive world influenced by gossip, rumour and scandal? 

Matt Shaddick – Ladbrokes Politics

Matt Shaddick, Head of Ladbrokes Politics, said:  “Political betting has been an important market over the last decade for the Ladbrokes brand and has been reaching a bigger and bigger audience, especially since the 2016 earthquakes of Brexit and Trump. 

“We are confidently predicting that the 2020 US Presidential Election will be the biggest non-sports betting market of all time and one which will almost certainly divide public opinion like no other.”

SBC Managing Director Andrew McCarron added: “Politics is an excellent proposition to kick-off our new Betting on Sports webinar series. 

“In this program, we will seek to deliver a deep dive on the unique intricacies of running betting markets and businesses, so stay tuned for some great content.” 

The Betting on Sports Webinar series is designed to provide operators, regulators, affiliates and payment companies with regular updates about the key issues and opportunities facing the sector, with input from experts across the industry.