Better Collective US has been given the green light to enter into new revenue share partnerships with New Jersey operators after its application for an Ancillary Casino Service Industry Enterprise License has been completed.
The affiliate has made recent efforts to boost its US presence with the acquisition of RotoGrinders last month.
Jesper Søgaard, CEO of Better Collective: “We are very pleased to have the revenue share license in sight, as it increases our flexibility when collaborating with operators and other stakeholders in the US market.
“Looking at our current business, revenue share is by far our dominant model, and we believe it to be the preferred model for sports betting affiliation as it creates recurring revenue. It also creates a shared interest for us and our partners and it awards the affiliate bringing the highest quality users.”
Better Collective will now have the opportunity to begin forging partnerships based on a revenue share model in addition to the cost per acquisition (CPA) model that it has been working on this far.