Amelco goes live with 360 full-service sportsbook at Wind River Casino

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Sports betting software and trading services provider Amelco, in partnership with the Northern Arapaho Tribe, has gone live with its retail solution at the Wind River Hotel and Casino based in Northern Wyoming.

The launch comes as the NFL season kicks into gear and continues Amelco’s expansion across the US, with the firm having recently signed similar deals with tribal casinos in Michigan and a number of casinos in Colorado.

With 15 years’ experience delivering bespoke software solutions, Amelco offers enterprise sports betting, igaming and trading platforms to leading sportsbook operators worldwide.

Now live in seven states, its US-facing platform comprises a 360 full-service ecosystem offering sportsbook, retail, igaming, esports and complete player account management (PAM).

Commenting on the deal, Brandon Walker, Head of Amelco USA, said: “We’re always looking to expand our operations, be it online or retail, and we’re thrilled to partner with Wind River Hotel and Casino in Wyoming.

“We’ve identified land-based sports betting as a real area of growth for us and we look forward to working closely with the Wind River team to deliver the very best products and services to their customers.”

Sean Ridge Bear at Wind River Hotel and Casino, added: “Amelco’s comprehensive solution gives us a huge boost as we look to expand our sports betting offering in the state of Wyoming.

“With market-leading sports betting services and a large presence in the industry, they are one of the most progressive and exciting providers around, and we’re delighted to partner with them as we continue to expand.”