LA Lakers legend Kobe Bryant has agreed to work alongside Asian betting operator, Fun88, after being confirmed as the group’s new brand ambassador. 

Michelle Kendricks, FUN88 branding director, added: “We welcome Kobe Bryant to the FUN88 family. FUN88 is absolutely thrilled to team up with Kobe Bryant. We are confident this collaboration will bring additional interest to the gaming industry and will magnify FUN88 as one of the top premium brands in the industry.

“The affiliation with Kobe Bryant is not only to engage all FUN88 existing members but also introduce us to a wide range of sports audiences.”

Kobe Bryant praised the opportunity to collaborate with the operator. He commented: “I’m extremely excited to work with FUN88 because I immediately connected to their brand message of ‘how to live your dream.’ 

“Part of the Mamba Mentality is to have the confidence and bravery to live your dream every single day.While it’s important to have a dream, it’s more important to commit to making that dream a reality.”

Bryant will work with the operator to promote Fun88 across a number of key markets, including Asia and the UK, where the brand’s core audience are focused. 

The operator currently has a long-standing partnership with UK soccer team Tottenham Hotspur, as well as a sponsorship deal with UK Premier League side Newcastle United